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Carter Campbell
Carter Campbell

Make You Go Ooohhh (Extended Mix) [BEST]


Like a perfect sandwich, every marketing structure calls for good strategies, or "ingredients," that make it great. Those "ingredients" are generally referred to as a marketing mix, and can be summed up in four categories: Product, pricing, placement, and promotion.




Make You Go Ooohhh (Extended Mix)


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The marketing mix pillars work together to help you make business decisions that'll define marketing strategy and activities. Identifying these pillars points out what you need, where your company excels, and where it can improve.


Notice how the marketing mix naturally works together. Products need a price, place to be sold, and promotions to reach an intended audience. Promotions need a product, price, and place to make that messaging effective. Ultimately, any way you look at the mix, you'll find how the other three fit.


The extended marketing mix describes three more P's added to the original four. People, processes, and physical services make room for services marketing and round out a complete marketing mix method. Marketers can use the extended marketing mix to flesh out a structure if their business sells a service instead of a physical product.


Consider using the extended marketing mix to help you make business decisions that sets your company apart from competitors. For instance, fleshing out the tools needed for promotion involves coming up with an individualized marketing campaign audiences love.


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